Created user-friendly applications and websites for clients, ensuring seamless user experiences. Developed client proposals and presented tailored design solutions to meet business needs. Led the complete design process of an astrology app, including wireframing, prototyping, and UI design.

Designing an all-in-one cake-ordering platform which brings all the top bakeries into one platform. 

This case study documents my experience designing CakeStop, an online platform designed to streamline the process of ordering cakes from local bakeries.  I was the lead UX/UI designer on this project, working to create a user-friendly and visually appealing platform that benefits both customers and bakery owners.  My goal was to bridge the gap between customer demand and bakery capabilities by creating a system that was efficient, delightful to use, and ultimately successful.

Before CakeStop, customers faced difficulties finding local bakeries offering online ordering, customizing their cake designs, and tracking their orders effectively.  Bakeries, meanwhile, lacked a centralized platform to manage orders efficiently and reach a wider customer base, relying on fragmented methods that led to inefficiencies and lost sales opportunities.  The problem was a significant disconnect in the digital cake-ordering experience.

My primary objective was to create a user-friendly and effective online cake ordering platform that would increase both customer satisfaction and bakery sales.  Specific goals included improving time on task for customers, reducing order abandonment rates, increasing user satisfaction, enhancing the bakery sign-up rate, and boosting the order conversion rate.  Success would be measured by analyzing user engagement metrics, including time on task, drop-off rate, user satisfaction scores, and business metrics such as order conversion rates, bakery sign-ups, and repeat orders.

My research involved conducting user interviews with potential customers and bakery owners, analyzing competitor platforms, and creating user personas to inform the design process. I learned that customers valued ease of use, customization options, clear communication, and transparency in pricing and delivery. Bakeries needed tools for efficient order management, marketing capabilities, and seamless communication with their customers. This data guided the design of CakeStop’s key features and functionality.

The ideation phase involved brainstorming sessions, sketching, and wireframing potential layouts and interactions.  I experimented with different information architectures and navigation patterns.  User feedback was integral at every step, allowing me to refine the design and prioritize features based on user needs and preferences. Several different designs were explored including variations in navigation, image display, and user flow, ensuring a final product that focused on optimal user experience and seamless flow.

The design process began with low-fidelity wireframes to map out the core functionality and information architecture.  These were then translated into interactive prototypes using Figma, allowing me to test different flows and gather user feedback. The visual design incorporated a clean, modern aesthetic with a focus on high-quality images and clear typography.  Several rounds of usability testing were conducted, resulting in iterative improvements to the design, refining the overall experience.

One key challenge was balancing the visual appeal with the need for a highly functional and intuitive user interface.  I addressed this by iteratively testing and refining the design based on user feedback.  Another challenge was integrating various third-party APIs for payment processing and delivery services.   This was overcome by careful planning and coordination with our development team.

CakeStop delivers a seamless and intuitive online experience for both customers and bakeries.  Customers can easily browse cakes, customize their orders, and track deliveries. Bakeries have a streamlined platform to manage orders, communicate with customers, and promote their products.  Post-launch data shows a significant increase in order conversion rates, customer satisfaction, and bakery sign-ups.  The design successfully achieved its goals and provided a valuable platform to all involved.

I learned the importance of constant user feedback in shaping the design, and the value of iterative prototyping in refining the user experience.  The project also emphasized the importance of effective collaboration between design and development teams to ensure a successful product launch.  In future projects, I would place an even stronger emphasis on accessibility considerations from the outset of the design process.

CakeStop successfully addressed a significant problem in the online cake-ordering market.  By combining user-centered design principles with a strong focus on usability, the project delivered a platform that benefits both customers and bakeries.  Future plans for CakeStop include expanding its features, integrating with more delivery services, and exploring opportunities for international expansion.  The project's success demonstrates the power of combining user-centric design, efficient workflows, and thorough testing to create effective and valuable solutions.

A case study detailing the design and development of CakeStop, a platform connecting customers with local bakeries for online cake orders.

Hey! I'm Bhumika Sharma, a UI/UX Designer

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CakeStop: Online Cake Ordering

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